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What Is A QR Code And Why Do You Need One?

Here is a quick introduction:

A QR Code (it stands for “Quick Response”) is a mobile phone readable barcode that’s been big in Japan forever, broke into Europe a while back, and is now getting traction in USA and Asia. In its simplest sense think “print based hypertext link” – simply encode a URL into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it.

QR Code can also contain a phone number, an SMS message, V-Card data or just plain alphanumeric text, and the scanning device will respond by opening up the correct application to handle the encoded data.

Today, few may use them, but those that do will certainly appreciate your tech knowledge, and those that don’t will certainly be inquisitive, which may open the door for conversation and a potential sale. Those that do use QR codes will definitely have a high tech know-how and may be more receptive to your presence on the web, your Twitter presence, Facebook, MySpace, YouTube etc.

PayPal‘s Online and Mobile Shopping Insights 2011 study shows that QR codes provide retailers the benefit of launching virtual pop-up stores across all channels and media and enable 24 by 7 mobile shopping to complement brick-and-mortar store locations.

  • Quick Response (QR) codes are gaining popularity among Singapore smartphone shoppers. Four out of every ten smartphone users were aware of QR codes, and of those who were aware, 45 per cent had used QR codes for an average of eight transactions in 2011.
  • The most common items purchased through QR codes were books, fashion items and computer hardware.
  • Curiosity (33%) combined with ease-of-use (21%) were cited as the main drivers of QR code usage.
  • PayPal’s QR code campaign with SMRT from February till April this year enabled an average of 500 transactions per 10,000 scans by Singaporean commuters, equivalent to a 5 per cent customer conversion rate, which is higher than the average direct email response rate of 1.7 per cent.
  • Showbiz Asia saw huge mobile sales success by offering one-for-one tickets for award winning show WICKED to Singaporean commuters via this QR code campaign, resulting in close to five times increase in mobile ticket sales through PayPal as compared to sales for the same period pre-campaign.

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